Influencer Marketing

About this course

Influencer marketing has become one of the most trusted ways to reach new audiences, because people follow creators they trust. This classroom shows both sides of the influencer industry, so you can succeed whether you want to become a creator or run campaigns as a brand. You will learn how regular people build engaged audiences from zero, how the algorithm decides which content to push, and how creators make money. We also cover the brand side, including how companies find the right influencers, structure campaigns, and measure results. You will understand the different types of influencers, how pricing and contracts work, and how to spot the partnerships that actually perform. By the end, you will know how to build a personal brand that attracts opportunities, or how to launch an influencer campaign that delivers real business value.

Course outline