Social Media Analytics

About this course

Behind every successful social media account is someone who understands the numbers, and that skill is what this classroom teaches. You will learn how to measure your performance across platforms, how to find the metrics that actually matter for your goals, and how to use data to improve your content. We cover the basics of reach, impressions, engagement, and conversions, and how to use built-in analytics tools on the major platforms. You will also learn how to plan content with a calendar, how to find your niche using research, and how to build a brand around what the data tells you. By the end, you will be able to turn confusing numbers into a clear picture of what is working and what to do next.

Course outline