LinkedIn Marketing

About this course

LinkedIn is the world's largest professional network, and it is where recruiters, clients, and partners look to learn about you and your business. This classroom teaches you how to market yourself and your company on LinkedIn, from building an optimized profile to growing a meaningful network and running professional ads. You will learn how to write a headline and summary that get you found, how to grow connections the right way, and how to create content that positions you as an expert in your field. We also cover the etiquette that keeps your LinkedIn activity professional and effective, and how advertising on LinkedIn reaches a unique business audience. By the end, you will know how to turn LinkedIn into a source of opportunities, whether you are job hunting, building a personal brand, or growing a business.

Course outline