Ad Basics2 lesson(s)
Shopping & E-Commerce · Intermediate
Online Advertising and Paid Ads
By admin · Plan, launch, and measure paid campaigns: understand pay per click, master Google Ads, run social and display ads, and prove the return on every dollar you spend.
2
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4Lessons
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About this course
Paid advertising puts a store in front of shoppers the moment they search or scroll, and it works when it is planned like an investment. This course covers the fundamentals of pay per click advertising, the core workings of Google Ads, the targeting power of social and display campaigns, and the budgeting and measurement habits that separate profitable accounts from money pits. You will finish able to set a budget, build a campaign, and judge results with real numbers.
Course outline
Campaigns That Work2 lesson(s)