The Customer Journey2 lesson(s)
Shopping & E-Commerce · Beginner
Digital Marketing Fundamentals
By admin · Learn the core of digital marketing for your store: the customer journey, brand building, content, and the numbers that prove what works.
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About this course
This beginner course builds your digital marketing skills from the ground up. You will learn how customers discover, consider, and buy from a store, how to build a brand people remember, how to create content that brings shoppers to your pages, and how to read the data that tells you what is working. Every lesson uses real online retail examples so you can apply the ideas to your own store right away.
Course outline
Content and Data2 lesson(s)